From Nutella to malnutration.

On a lighter note : a French maker of humanitarian nutritious products has come up with a great idea : a peanut-based paste which has the great advantage of requiring no preparation or mixing as it can be eaten right out of the bag (contrary to powdered milk formulas that need to be mixed with clean water).

The product called Plumpy'nut has already been used to feed some 30,000 children in Sudan's Darfur region and aid officials there say it has helped cut malnutrition rates in half.

The idea came to its inventor, Andre Briend, one morning of 1997, while eating breakfast, when he noticed a jar of Nutella, the chocolate-hazelnut spread popular in Europe. He had seen it on breakfast tables, including his own, for years, but this time he recalls thinking, "Of course! Why not a spread?"

Imagine that... it only took a jar of Nutella! A lesson to the rest of us - nutella lovers!