The Other Pandemic... Almost Forgotten!

I find it really puzzling that the media are all so obsessed about the bird-flu which has killed... 60 people so far while another 5 million have been infected with HIV this year, thus making a total of 40 million of people with the virus. (read here)
I understand of course that people are less scared of what they are familiar with. Besides, there are ways to protect yourself from it. Future threats, especially carried through a flu virus are definitely more scary but sill, the media coverage of the new UN figures about HIV has been shamefully low. The fact that it concerns mostly su-saharan Africa and not 'us' directly has probably a lot to do with it.