'Lost' is losing you!

Last Wednesday, episode 4 of season 2 of 'Lost' deepened the mystery surrounding the island where the passangers have been stranded since their plane crash in a very exciting way.

[Warning - the following contains some spoilers... ]

Well, in this latest episode, there is a reference to a mysterious a corporation that has built a center on the island where a team of two sits around to do tests on various studies. According to an orientation video, something has happened that has caused the scientific corporation, The Hanso Foundation, to create a countdown sequence that needs to be reset every 108 minutes.

Now this great episode quickly caused all sort of speculations on the Net as the mystery deepens but the interesting twist is that when you Google 'Hanso Foundation', you find a site for a real corporation. No reference to the TV show, just a few details about a guy named Alvar Hanso who is said to have addressed the U.N in 1967.

Kind of troubling...Is that for real? Is there actually A Hanso Foundation? Weird... but then,

... you hit "Terms of Use", and only then, do you see that the site was actually set up by ABC-Disney. Other than this link, the site looks like that of a regular corporation at first glance.
Pretty good advertising strategy - a way to confuse people that is really cool. As result, all the fans will most certainly get even more sucked into the show, trying to make some senses of the few (confusing) clues available. No doubt it'll even drive some people over the edge in their fascination for conspiracy theories...
But in any case, the confusion entertained by this advertising strategy is fascinating and it is most certainly the sign of more similar things to come. A great way to remind people to be careful in taking what's on the net for granted....