Internet v. the rest of the media...

A new study shows that Europeans now spend more time on the web than reading newspapers or magazines. (source FT). This is an interesting shift and the growth of broaline connection is likely to increase the trend.

Here are the major results:

• On average, every week Europeans spend 4hrs online, and 3hrs reading newspaper and magazines but 10 to 12 hours watching TV.
• Americans, however, are way ahead with an average of 14 hrs a week online – as much time as they spend watching television – and just 3 hrs reading print.

One note on France:

In France 79% of online households have broadband connections. The typical French user is online for 5 hours a week, compared with only 3 hours a week in Germany, which has a broadband penetration rate of 42%.

I find it odd that Germany should lag so much behind.... What is certain is that these major changes are going to affect our society in more ways than one, and I find that exciting...