Buying small to get something big.

I don't know if portions in American restaurants will ever get smaller (see our post here), but small(er) cars are definitely BIG, thanks to gas price increase, and that's HUGE news when you know how much cars are a major part of the American way of life. This change also shows how Americans are more down-to-earth than ideological. As long as it's a fair trade.

This NBC report is almost a real commercial for small cars - showing not only how much they will save you BIG bucks but also how the inside is COMFORTABLE.

See, that's how you sell things in America by giving something BIG in the end.

NOTE: I doubt they'll ever get as small as the (European) Smart Car (as in this picture)